How our process begins.
IF WE’RE CHOSEN, WE LIKE TO START WITH A CONVERSATION
It’s imperative that we get to know each other from the get-go. Not only does this provide us with a solid foundation to build our strategy, but it also allows us to set realistic expectations.
To get to know you, we want to know what you’ve done in the past.
WHY ARE YOU INTERESTED IN MARKETING AND PUBLIC RELATIONS?
HAVE YOU WORKED WITH AN AGENCY BEFORE?
IF SO. WHAT DID THAT RELATIONSHIP ENTAIL?
From there, we want to determine your goals. This allows us to identify targets and ascertain where to focus our efforts.
WHAT WOULD YOU LIKE TO ACCOMPLISH USING COMMUNICATIONS?
HOW DOES THIS STRATEGY IMPACT YOUR AND BUSINESS GOALs?
WHAT SPECIFIC AUDIENCE DO YOU WANT TO REACH?
And, finally, since we are academics at heart. We like to do dive into with some pre-research questions.
WHAT ARE YOUR GREATEST STRENGTHS AND WEAKNESSES?
WHO WOULD YOU SAY ARE YOUR MAIN COMPETITORS?
ARE THERE ANY BUSINESSES STRATEGIES THAT YOU ADMIRE?
WHEN THAT’S DONE, IT’S TIME TO ROLL-UP OUR SLEEVES AND DESIGN A COMMUNICATIONS AUDIT AND PLAN OF ACTION